Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.

According to "In-Game Events Snapshot: November 2021": Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.

External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.

According to "In-Game Events Snapshot: November 2021": External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.

Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.

According to "In-Game Events Snapshot: November 2021": Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.

Niche influencer partnerships can be highly lucrative, evidenced by a single $20 accessory kit in Sky: Children of the Light pushing daily revenue past $1 million.

According to "In-Game Events Snapshot: November 2021": Niche influencer partnerships can be highly lucrative, evidenced by a single $20 accessory kit in Sky: Children of the Light pushing daily revenue past $1 million.

Successful events frequently combine UI overhauls with new playable content, leveraging time-limited skins, themed currencies, and special gacha mechanics to monetize.

According to "In-Game Events Snapshot: November 2021": Successful events frequently combine UI overhauls with new playable content, leveraging time-limited skins, themed currencies, and special gacha mechanics to monetize.

While ubiquitous among market leaders in casual, mid-core, and casino segments, live operations remain underutilized by lower-ranking mobile games.

According to "In-Game Events Snapshot: November 2021": While ubiquitous among market leaders in casual, mid-core, and casino segments, live operations remain underutilized by lower-ranking mobile games.

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Key Insights

In-Game Events Snapshot: November 2021

GameRefinery~13 min full read

01
Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
See it on page 3
02
External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
See it on page 16
03
Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.
See it on page 8
04
Niche influencer partnerships can be highly lucrative, evidenced by a single $20 accessory kit in Sky: Children of the Light pushing daily revenue past $1 million.
See it on page 22
05
Successful events frequently combine UI overhauls with new playable content, leveraging time-limited skins, themed currencies, and special gacha mechanics to monetize.
See it on page 7
06
While ubiquitous among market leaders in casual, mid-core, and casino segments, live operations remain underutilized by lower-ranking mobile games.
See it on page 3

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