The number of active AI-advertisers in the mobile market contracted by 35–45% in H1 2025, while the remaining players increased their creative output by 84% to an average of 416 monthly creatives per advertiser.
02
Meitu’s revenue grew 12.3% to RMB 1.8 billion in H1 2025, driven primarily by a 45.2% surge in AI-powered imaging and design subscriptions, which reached RMB 1.35 billion.
03
Video advertising currently dominates the AI mobile landscape, accounting for 84% of all ads, with over half of inventory utilizing 15–30 second formats.
04
Japan and South Korea are experiencing the fastest growth in creative density for AI-advertisers, outpacing the larger but less dense markets of Europe and North America.
05
Meitu’s flagship AI applications—AI Wardrobe, WHEE, and Wink—achieved top-tier App Store rankings in over twelve countries, demonstrating the effectiveness of AI features in global user acquisition.
06
Market saturation in the AI app sector is forcing firms to prioritize high-frequency creative output and precise subscription pricing to combat fierce competition and product overlap.
Insights
01
The number of active AI-advertisers in the mobile market contracted by 35–45% in H1 2025, while the remaining players increased their creative output by 84% to an average of 416 monthly creatives per advertiser.
02
Meitu’s revenue grew 12.3% to RMB 1.8 billion in H1 2025, driven primarily by a 45.2% surge in AI-powered imaging and design subscriptions, which reached RMB 1.35 billion.
03
Video advertising currently dominates the AI mobile landscape, accounting for 84% of all ads, with over half of inventory utilizing 15–30 second formats.
04
Japan and South Korea are experiencing the fastest growth in creative density for AI-advertisers, outpacing the larger but less dense markets of Europe and North America.
05
Meitu’s flagship AI applications—AI Wardrobe, WHEE, and Wink—achieved top-tier App Store rankings in over twelve countries, demonstrating the effectiveness of AI features in global user acquisition.
06
Market saturation in the AI app sector is forcing firms to prioritize high-frequency creative output and precise subscription pricing to combat fierce competition and product overlap.