Updated Mar 17, 2026 by AEVI
The study, conducted in December 2008, focuses on the gaming habits of individuals over 35 years old, a demographic segment that was increasingly relevant to the industry at that time.
The sample population is heavily concentrated in major urban centers, with 38.1% of respondents located in Madrid and 28.1% in Barcelona.
The research methodology utilized a structured questionnaire to gather data on gaming frequency, preferred genres, and purchasing behavior among the target age group.
The study aims to identify future industry trends by analyzing the initiation, consumption patterns, and social aspects of gaming among adults aged 35 and older.
The research team included experts from the Master in Design and Creation of Video Games, ensuring a specialized approach to analyzing the behavioral data of this demographic.
The questionnaire covers specific topics including the use of non-original software, knowledge of the PEGI age-rating system, and the influence of family and friends on gaming habits.
The study, conducted in December 2008, focuses on the gaming habits of individuals over 35 years old, a demographic segment that was increasingly relevant to the industry at that time.
The sample population is heavily concentrated in major urban centers, with 38.1% of respondents located in Madrid and 28.1% in Barcelona.
The research methodology utilized a structured questionnaire to gather data on gaming frequency, preferred genres, and purchasing behavior among the target age group.
The study aims to identify future industry trends by analyzing the initiation, consumption patterns, and social aspects of gaming among adults aged 35 and older.
The research team included experts from the Master in Design and Creation of Video Games, ensuring a specialized approach to analyzing the behavioral data of this demographic.
The questionnaire covers specific topics including the use of non-original software, knowledge of the PEGI age-rating system, and the influence of family and friends on gaming habits.