Take-Two Interactive CEO Strauss Zelnick confirmed that artificial intelligence has failed to reduce development costs for Grand Theft Auto VI.
Despite industry expectations for AI-driven efficiency, Take-Two has observed no decline in production expenses attributable to AI tools.
Take-Two maintains an effectively unlimited budget for Grand Theft Auto VI, even as development costs continue to rise over time.
The company recently terminated its head of AI, Luke Dicken, signaling a shift in internal strategy regarding the technology.
Strauss Zelnick maintains that generative AI cannot produce original creative work, citing its inherent reliance on existing intellectual property as a primary constraint.
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