Market (Mobile)·Updated Apr 13, 2026 by Sensor Tower
The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.
Traditional mid-core and hardcore genres, specifically RPG and strategy games, experienced a 10% revenue decline as pandemic-era demand subsided.
The United States remains the largest mobile gaming market with $22.2 billion in 2023 revenue, while Japan and South Korea saw significant contractions of 13% and 7%, respectively.
The industry is expected to maintain an average annual growth rate of approximately 6.8% through 2028, despite the recent stabilization period.
The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.
Traditional mid-core and hardcore genres, specifically RPG and strategy games, experienced a 10% revenue decline as pandemic-era demand subsided.
The United States remains the largest mobile gaming market with $22.2 billion in 2023 revenue, while Japan and South Korea saw significant contractions of 13% and 7%, respectively.
The industry is expected to maintain an average annual growth rate of approximately 6.8% through 2028, despite the recent stabilization period.