Market (Mobile)·Updated Apr 30, 2026 by SocialPeta
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Growth in mature markets is slowing, forcing publishers to expand into emerging regions like the Middle East, South America, and South Asia to capitalize on rising smartphone penetration.
Consumer interest in gaming technology is polarized, with only 16% of players interested in NFTs compared to 39% expressing interest in metaverse-integrated experiences.
Post-IDFA privacy changes have increased advertising costs and forced a strategic pivot toward Android platforms and programmatic, OEM-integrated marketing channels.
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Growth in mature markets is slowing, forcing publishers to expand into emerging regions like the Middle East, South America, and South Asia to capitalize on rising smartphone penetration.
Consumer interest in gaming technology is polarized, with only 16% of players interested in NFTs compared to 39% expressing interest in metaverse-integrated experiences.
Post-IDFA privacy changes have increased advertising costs and forced a strategic pivot toward Android platforms and programmatic, OEM-integrated marketing channels.