The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.

According to "2022 Global White Paper on Mobile Advertising & Marketing": The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.

RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.

According to "2022 Global White Paper on Mobile Advertising & Marketing": RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.

Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.

According to "2022 Global White Paper on Mobile Advertising & Marketing": Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.

Growth in mature markets is slowing, forcing publishers to expand into emerging regions like the Middle East, South America, and South Asia to capitalize on rising smartphone penetration.

According to "2022 Global White Paper on Mobile Advertising & Marketing": Growth in mature markets is slowing, forcing publishers to expand into emerging regions like the Middle East, South America, and South Asia to capitalize on rising smartphone penetration.

Consumer interest in gaming technology is polarized, with only 16% of players interested in NFTs compared to 39% expressing interest in metaverse-integrated experiences.

According to "2022 Global White Paper on Mobile Advertising & Marketing": Consumer interest in gaming technology is polarized, with only 16% of players interested in NFTs compared to 39% expressing interest in metaverse-integrated experiences.

Post-IDFA privacy changes have increased advertising costs and forced a strategic pivot toward Android platforms and programmatic, OEM-integrated marketing channels.

According to "2022 Global White Paper on Mobile Advertising & Marketing": Post-IDFA privacy changes have increased advertising costs and forced a strategic pivot toward Android platforms and programmatic, OEM-integrated marketing channels.

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Key Insights

2022 Global White Paper on Mobile Advertising & Marketing

SocialPeta~124 min full read

01
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
See it on page 9
02
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
See it on page 57
03
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
See it on page 14
04
Growth in mature markets is slowing, forcing publishers to expand into emerging regions like the Middle East, South America, and South Asia to capitalize on rising smartphone penetration.
See it on page 40
05
Consumer interest in gaming technology is polarized, with only 16% of players interested in NFTs compared to 39% expressing interest in metaverse-integrated experiences.
See it on page 96
06
Post-IDFA privacy changes have increased advertising costs and forced a strategic pivot toward Android platforms and programmatic, OEM-integrated marketing channels.
See it on page 15

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