The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.

According to "Global Games Market Report 2025": The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.

Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.

According to "Global Games Market Report 2025": Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.

Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.

According to "Global Games Market Report 2025": Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.

Player retention is optimized by 20–40 hour main-story content and simulation elements, with attrition rates stabilizing significantly after the 12-week mark.

According to "Global Games Market Report 2025": Player retention is optimized by 20–40 hour main-story content and simulation elements, with attrition rates stabilizing significantly after the 12-week mark.

Early Access titles achieve the highest new-player lift when transitioning to a full release within a 4–9 month window.

According to "Global Games Market Report 2025": Early Access titles achieve the highest new-player lift when transitioning to a full release within a 4–9 month window.

Post-launch content, strategic discounting, and community engagement have replaced initial premium sales as the primary drivers of long-term commercial viability for single-player titles.

According to "Global Games Market Report 2025": Post-launch content, strategic discounting, and community engagement have replaced initial premium sales as the primary drivers of long-term commercial viability for single-player titles.

The Asia-Pacific region leads global growth with a 4.2% year-over-year increase, while the upcoming Nintendo Switch 2 launch is identified as a key industry growth driver.

According to "Global Games Market Report 2025": The Asia-Pacific region leads global growth with a 4.2% year-over-year increase, while the upcoming Nintendo Switch 2 launch is identified as a key industry growth driver.

Back to report

Key Insights

Global Games Market Report 2025

Newzoo~59 min full read

01
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.
See it on page 10
02
Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.
See it on page 13
03
Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.
See it on page 34
04
Player retention is optimized by 20–40 hour main-story content and simulation elements, with attrition rates stabilizing significantly after the 12-week mark.
See it on page 40
05
Early Access titles achieve the highest new-player lift when transitioning to a full release within a 4–9 month window.
See it on page 35
06
Post-launch content, strategic discounting, and community engagement have replaced initial premium sales as the primary drivers of long-term commercial viability for single-player titles.
See it on page 44
07
The Asia-Pacific region leads global growth with a 4.2% year-over-year increase, while the upcoming Nintendo Switch 2 launch is identified as a key industry growth driver.
See it on page 17

That's the gist.

Dive into the full report for the data, charts, and sources behind these takeaways.

Read the full report