Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.

According to "Tower Defense Games - Industry Snapshot": Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.

The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.

According to "Tower Defense Games - Industry Snapshot": The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.

China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.

According to "Tower Defense Games - Industry Snapshot": China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.

Retention metrics for top titles show a 40% Day 1 rate and a 15% Day 7 rate, with Italy notably achieving a 39% Day 7 retention rate.

According to "Tower Defense Games - Industry Snapshot": Retention metrics for top titles show a 40% Day 1 rate and a 15% Day 7 rate, with Italy notably achieving a 39% Day 7 retention rate.

Successful 2020 titles like Rush Royale and Towerlands demonstrate that blending traditional defense mechanics with RPG elements and PvP modes drives long-term player investment.

According to "Tower Defense Games - Industry Snapshot": Successful 2020 titles like Rush Royale and Towerlands demonstrate that blending traditional defense mechanics with RPG elements and PvP modes drives long-term player investment.

The genre's financial efficiency is supported by accessible core mechanics and the ability to integrate meta-features with minimal content overhead.

According to "Tower Defense Games - Industry Snapshot": The genre's financial efficiency is supported by accessible core mechanics and the ability to integrate meta-features with minimal content overhead.

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Key Insights

Tower Defense Games - Industry Snapshot

GameAnalytics~3 min full read

01
Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.
See it on page 4
02
The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.
See it on page 4
03
China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.
See it on page 5
04
Retention metrics for top titles show a 40% Day 1 rate and a 15% Day 7 rate, with Italy notably achieving a 39% Day 7 retention rate.
See it on page 3
05
Successful 2020 titles like Rush Royale and Towerlands demonstrate that blending traditional defense mechanics with RPG elements and PvP modes drives long-term player investment.
See it on page 6
06
The genre's financial efficiency is supported by accessible core mechanics and the ability to integrate meta-features with minimal content overhead.
See it on page 7

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