- 01
The pandemic triggered a significant expansion of the gaming audience, adding 28 million mobile players in the US and 8.6 million in the UK by July 2020.
- 02
New gamers represent a high-value segment with a greater propensity for in-game purchases compared to veteran players, who increased their playtime but decreased their spending.
- 03
Brand familiarity is critical for acquisition, as fewer than 25% of players in the US, UK, and Germany are willing to try games they have not heard of previously.
- 04
New gamers in Western markets are younger and prefer core genres like shooters and strategy, while new gamers in South Korea are older and favor casual titles.
- 05
Live-streaming platforms saw record growth during the pandemic, with Facebook Gaming exceeding one billion hours watched in Q3 2020.
- 06
Mobile-first discovery is essential, as 70% of consumers reported increased mobile device usage during the pandemic period.
- 07
Developers should adopt a mixed monetization model and 'always-on' community management to engage players across social media and streaming platforms.