New gamers who entered the market after the COVID-19 outbreak are spending more on in-game purchases monthly than veteran players, who have actually reduced their spending despite increased engagement.
Mobile marketing is increasingly reliant on brand familiarity, as less than 25% of players in Western markets are willing to try games they have not heard of before.
Live-streaming platforms experienced record growth during the pandemic, with Facebook Gaming reaching over one billion hours watched in Q3 2020.
Digital commerce has shifted consumer habits, with 89% of global consumers expressing concern about physical retail, favoring mobile-first discovery and online acquisition.
The new player demographic is younger than the existing base and exhibits 'core' gaming behaviors, specifically a higher preference for complex genres and multiplayer engagement.
Across all player cohorts, there is a consistent market preference for free-to-play, ad-supported monetization models.
New gamers who entered the market after the COVID-19 outbreak are spending more on in-game purchases monthly than veteran players, who have actually reduced their spending despite increased engagement.
Mobile marketing is increasingly reliant on brand familiarity, as less than 25% of players in Western markets are willing to try games they have not heard of before.
Live-streaming platforms experienced record growth during the pandemic, with Facebook Gaming reaching over one billion hours watched in Q3 2020.
Digital commerce has shifted consumer habits, with 89% of global consumers expressing concern about physical retail, favoring mobile-first discovery and online acquisition.
The new player demographic is younger than the existing base and exhibits 'core' gaming behaviors, specifically a higher preference for complex genres and multiplayer engagement.
Across all player cohorts, there is a consistent market preference for free-to-play, ad-supported monetization models.