Top-tier mobile games achieve D1 retention of 64–68% and D30 retention of 13–15%, the latter being the critical threshold for sustainable revenue.
PC engagement significantly outpaces mobile, with top 1% titles averaging over 300 minutes of daily playtime and session lengths exceeding 100 minutes, compared to 94 minutes and 22 minutes for mobile leaders.
Mobile D1 retention has declined in 2025, with top quartile performers now achieving just over 30% and median D7 retention falling below 4%.
PC top 1% titles demonstrate high stickiness with a 40% DAU/MAU ratio, while the median PC title maintains a significantly lower 4–5% ratio.
Top 1% of PC games attract 400,000–500,000 new users monthly, whereas the median title draws only 600–900 new users.
Mobile daily playtime is highest in Africa, while European players favor longer individual sessions, with top 25% of mobile titles averaging 22–24 minutes of daily play.
Elite PC players are highly active, with the top 1% of titles averaging 7–10 sessions per day, significantly higher than the 1.65–1.7 average for the median title.
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