- 01
GREE reported Q3 FY2015 net sales of ¥22.0 billion and operating income of ¥4.9 billion, with full-year sales forecasts revised downward to ¥93.5 billion.
- 02
Operating income increased quarter-over-quarter despite declining sales, driven by a 12% reduction in total costs and significant cuts to mass-media advertising.
- 03
Total coin consumption fell 10% to 31.3 billion, with web-based games declining 11% while smartphone-based consumption grew to represent 77% of the total.
- 04
The company is aggressively pivoting to native mobile games, expanding its Japanese development operations to 20 pipelines and 600 personnel.
- 05
Growth is currently supported by titles such as Shometsu Toshi and The SAMURAI Kingdom, with international expansion efforts underway in Europe, China, and South Korea.
- 06
Diversification efforts include a home renovation platform reaching ¥100 million in monthly orders and the April 2015 launch of the Lespas fitness subscription service.