Updated Mar 17, 2026 by GREE
GREE reported Q3 FY2015 net sales of ¥22.0 billion and operating income of ¥4.9 billion, with full-year sales forecasts revised downward to ¥93.5 billion.
Operating income increased quarter-over-quarter despite declining sales, driven by a 12% reduction in total costs and significant cuts to mass-media advertising.
Total coin consumption fell 10% to 31.3 billion, with web-based games declining 11% while smartphone-based consumption grew to represent 77% of the total.
The company is aggressively pivoting to native mobile games, expanding its Japanese development operations to 20 pipelines and 600 personnel.
Growth is currently supported by titles such as Shometsu Toshi and The SAMURAI Kingdom, with international expansion efforts underway in Europe, China, and South Korea.
Diversification efforts include a home renovation platform reaching ¥100 million in monthly orders and the April 2015 launch of the Lespas fitness subscription service.
GREE reported Q3 FY2015 net sales of ¥22.0 billion and operating income of ¥4.9 billion, with full-year sales forecasts revised downward to ¥93.5 billion.
Operating income increased quarter-over-quarter despite declining sales, driven by a 12% reduction in total costs and significant cuts to mass-media advertising.
Total coin consumption fell 10% to 31.3 billion, with web-based games declining 11% while smartphone-based consumption grew to represent 77% of the total.
The company is aggressively pivoting to native mobile games, expanding its Japanese development operations to 20 pipelines and 600 personnel.
Growth is currently supported by titles such as Shometsu Toshi and The SAMURAI Kingdom, with international expansion efforts underway in Europe, China, and South Korea.
Diversification efforts include a home renovation platform reaching ¥100 million in monthly orders and the April 2015 launch of the Lespas fitness subscription service.