- 01
GREE reported Q1 FY2015 net sales of ¥25.4 billion, reflecting a decline due to softening performance in legacy web games both domestically and internationally.
- 02
Operating income remained stable at ¥6.4 billion, supported by a 7% reduction in total costs achieved through optimized labor, server expenses, and decreased mass-media advertising.
- 03
The company is aggressively pivoting to native mobile applications, increasing production lines to 12 and expanding its dedicated headcount to approximately 500 employees.
- 04
A ¥2.0 billion extraordinary loss was recorded following a portfolio review that resulted in the termination of underperforming titles, most notably the overseas project City of Rivals.
- 05
Despite a 10% decline in native game coin consumption to 10.2 billion, the company reported strong early performance from new titles including Shometsu Toshi and Cross Summoner.
- 06
The Q2 forecast is conservative, projecting ¥23.6 billion in net sales and ¥4.1 billion in operating income, with a continued focus on strict cost control.
- 07
Strategic growth initiatives include entering the mobile video ad market via a partnership with AdColony and pursuing cross-platform expansion through joint ventures with LINE and KDDI.