- 01
GREE reported Q1 FY2013 net sales of 37.9 billion yen, a 25% year-over-year increase despite a 5% sequential decline.
- 02
Operating profit fell 17% sequentially to 15.7 billion yen, driven by higher labor costs and international expansion investments.
- 03
The company is pivoting toward smartphone native applications and leveraging major IP through partnerships with Konami, Square Enix, and NCSoft for titles like Metal Gear Solid and Final Fantasy.
- 04
International growth strategy includes the acquisition of Funzio and the opening of a dedicated development studio in Vancouver.
- 05
Domestic market expansion is supported by strategic collaborations with Yahoo! JAPAN and the acquisition of Pokelabo.
- 06
Diversification efforts include new ventures in merchandising and mobile advertising partnerships, notably with MobPartner.
- 07
The company is prioritizing platform safety and industry self-regulation through the Japan Social Game Association (JASGA) and 24-hour monitoring systems.