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Key Insights
Essential Facts about Video Games in Italy: 2025
IIDEA – Italian Interactive Digital Entertainment Association~39 min full read
- 01
The Italian video game market generated €2.4 billion in 2025, with game sales accounting for 77 percent (€1.8 billion) of total revenue.
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App-based gaming dominates the market, representing over half of total revenue with a freemium model where only one percent of earnings come from upfront purchases.
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Smart devices are the primary revenue driver at €929 million, while console gaming accounts for €643 million, supported by an average of eight hours of gameplay per week across the population.
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Console revenue is heavily reliant on digital distribution, with 65 percent of new game sales coming from full-game downloads and 21 percent from DLC.
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Console ecosystem subscriptions are the primary driver of the subscription market, contributing 59 percent (€153 million) of total subscription revenue.
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The Italian gaming audience consists of 14.2 million people, characterized by a male bias and a concentration of players under the age of 35.
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Casual and sports titles are the most popular genres, with 25 percent of players using YouTube or vlogs as their primary source for gaming news.
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That's the gist.
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