- 01
Global in-app purchase (IAP) revenue reached $43.5 billion in Q1 2026, marking 9% year-over-year growth and the 13th consecutive quarter of positive performance.
- 02
US digital ad spend grew 15% year-over-year to $48 billion in Q1 2026, with Reddit emerging as the fastest-growing channel at 89% year-over-year growth.
- 03
US mobile IAP revenue growth slowed to an all-time low of 3% year-over-year, recording two consecutive quarters of decline from its $15.1 billion peak.
- 04
Generative AI advertising spend in the US surged to over $430 million in Q1 2026, more than triple the amount spent in Q1 2025, contributing to a 31% year-over-year increase in software ad spend.
- 05
Retail media ad impressions in the US declined 3% year-over-year to 156 billion, driven by a 14% drop in Amazon impressions, even as Amazon maintained over 88 billion impressions and 4x the scale of Walmart.
- 06
Non-gaming apps were the primary drivers of global IAP growth, with revenue rising 18% year-over-year to exceed $23 billion, while the mobile gaming market remained stable at $20–$21 billion.
- 07
Last War: Survival maintained its position as the top global IAP revenue generator for the sixth consecutive quarter, one of only two games to surpass $500 million in Q1 2026.