Pokémon TCG Pocket dominated the November 2024 market with over 30 million downloads and approximately $200 million in revenue, with the US and Japan accounting for 47.3% of total earnings.
The launch of new Pokémon titles coincided with a 12.8% revenue decline for Pokémon GO, indicating potential cannibalization within the franchise.
Tencent’s NIKKE saw a 305.7% month-on-month revenue surge, reaching $14 million on a single platform following its second-anniversary event.
Anime-based mobile games are leveraging aggressive pre-launch advertising, with Jujutsu Kaisen Phantom Parade utilizing 9,000 ads and Tokyo Ghoul: Break the Chains deploying 11,000 creatives to drive initial engagement.
Hyper-casual title Braindom drove user acquisition through a massive volume of 21,000 ad creatives, 95.7% of which were video-based.
Tik Tap Challenge secured 15 million downloads on Google Play in November 2024, with 40% of that volume originating from the Indian market.
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