Gaming Spotlight 2023 Review

The global mobile gaming market contracted by 2% to $108 billion in 2023, driven by macroeconomic instability and privacy-related shifts like Apple’s App Tracking Transparency.

PC and home console markets grew by 4% and 3% respectively, largely supported by the increasing adoption of subscription-based models.

Cloud-streamed gaming is a growing revenue stream projected to reach $3.8 billion, with mobile devices accounting for over 25% of total streaming hours.

High-performing titles like Monopoly GO and Honkai: Star Rail achieved rapid, massive revenue success by targeting Gen Z and utilizing sophisticated in-app purchase models.

Rising ad fatigue and negative sentiment toward traditional advertising are forcing developers to move away from standard formats toward rewarded video, playable ads, and contextual market data.

Handheld gaming demographics are fragmenting, with the Nintendo Switch Lite skewing toward younger, female players while the Steam Deck attracts an older, male audience.

Industry strategy is shifting toward mitigating high user acquisition costs by prioritizing high-value player engagement and optimizing cross-platform experiences.