The global mobile gaming market contracted by 2% to $108 billion in 2023, driven by macroeconomic instability and privacy-related shifts like Apple’s App Tracking Transparency.
See it on page 6PC and home console markets grew by 4% and 3% respectively, largely supported by the increasing adoption of subscription-based models.
See it on page 6Cloud-streamed gaming is a growing revenue stream projected to reach $3.8 billion, with mobile devices accounting for over 25% of total streaming hours.
See it on page 10High-performing titles like Monopoly GO and Honkai: Star Rail achieved rapid, massive revenue success by targeting Gen Z and utilizing sophisticated in-app purchase models.
See it on page 14Rising ad fatigue and negative sentiment toward traditional advertising are forcing developers to move away from standard formats toward rewarded video, playable ads, and contextual market data.
See it on page 22Handheld gaming demographics are fragmenting, with the Nintendo Switch Lite skewing toward younger, female players while the Steam Deck attracts an older, male audience.
See it on page 11Industry strategy is shifting toward mitigating high user acquisition costs by prioritizing high-value player engagement and optimizing cross-platform experiences.
See it on page 6That's the gist.
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