Tripledot Studios serves as an industry benchmark, currently generating $1.3 million in daily revenue by pioneering value-optimization campaigns on Facebook.
Hero Wars experienced a significant revenue decline from $12 million per month in 2024 to $8 million in early 2025, driven by high ad frequency and rising CPIs.
Successful mobile UA requires platform-specific creative strategies, such as vertical Reels for Facebook, long-form video for Google, hook-driven clips for TikTok, and interactive playables for AppLovin and Mintegral.
Advertisers are increasingly shifting toward fresh storytelling and new creative concepts to combat performance fatigue and rising acquisition costs in the post-IDFA landscape.
The current mobile UA environment necessitates a transition toward value-optimization strategies to maintain profitability amidst evolving privacy constraints and platform algorithms.
Future industry benchmarks will be shaped by data-driven insights from upcoming surveys focused on mapping UA spending, campaign optimization, and payback periods.
That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report