To manage the decline of initial user cohorts during global scaling, developers should implement incremental budget reductions of 10% to 20% on inefficient spending rather than drastic 70% cuts.
Sustaining growth during a global launch requires a continuous pipeline of refreshed ad creatives and the consistent application of proven concepts identified during soft launch testing.
The industry is shifting toward 'fake core gameplay' in advertisements as a primary strategy to drive user engagement and navigate the challenges of the post-iOS 14 privacy landscape.
Rising costs per install and creative fatigue are the primary drivers of volatility during the transition from soft launch to global scale in the 2023 mobile gaming market.
Privacy-related changes, specifically those introduced by iOS 14, have fundamentally altered user acquisition and attribution, necessitating a reliance on community knowledge sharing to overcome technical hurdles.
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