Market (Overall)·Updated Jun 25, 2026 by Liftoff
Privacy regulations are the primary industry challenge for 2023, identified by 43% of marketers as their top concern.
73% of marketers report feeling 'in the dark' regarding user data access, while 72% cite rising costs as a significant barrier to performance.
Despite privacy-driven data scarcity, 52% of marketers plan to increase their advertising budgets for the upcoming year.
Nearly 60% of industry professionals maintain a neutral or optimistic outlook, yet almost 50% are failing to meet their aggressive key performance indicators.
Marketers are shifting their strategies toward influencer and organic/viral channels to mitigate the impact of Apple’s App Tracking Transparency and Google’s GAID deprecation.
Only 25% of surveyed professionals believe that recent regulatory changes will provide any benefit to their marketing efforts.
Privacy regulations are the primary industry challenge for 2023, identified by 43% of marketers as their top concern.
73% of marketers report feeling 'in the dark' regarding user data access, while 72% cite rising costs as a significant barrier to performance.
Despite privacy-driven data scarcity, 52% of marketers plan to increase their advertising budgets for the upcoming year.
Nearly 60% of industry professionals maintain a neutral or optimistic outlook, yet almost 50% are failing to meet their aggressive key performance indicators.
Marketers are shifting their strategies toward influencer and organic/viral channels to mitigate the impact of Apple’s App Tracking Transparency and Google’s GAID deprecation.
Only 25% of surveyed professionals believe that recent regulatory changes will provide any benefit to their marketing efforts.