- 01
Mobile gaming has become a universal behavior, with 60% of non-gaming app users playing mobile games daily, matching social media as the top usage category.
- 02
In-app advertising is a primary driver for app discovery, leading to downloads for 70% of gaming audiences and 78% of non-gaming control group users.
- 03
While users typically maintain over 20 apps on their devices, the majority limit their daily engagement to only five to ten apps.
- 04
Rewarded ads have broad appeal beyond gaming, with 33% of non-gaming audiences reporting they pay more attention to advertisements that offer in-app incentives.
- 05
To successfully acquire users in a crowded market, developers should prioritize interest-based relevance, humor, and interactive ad formats.
- 06
This 2022 research, based on a survey of 30,457 verified adults, confirms that the traditional behavioral distinction between gamers and non-gamers is increasingly obsolete.