- 01
Bandai Namco reported a net loss of ¥29.9 billion for the fiscal year ending March 31, 2010, driven by a 91.6% collapse in operating income and poor performance in the Game Contents and Amusement Facility segments.
- 02
The company’s software division struggled significantly, with half of its 86 video game releases failing to reach profitability, compounded by ¥12.75 billion in goodwill impairment and ¥21.2 billion in inventory devaluations.
- 03
To restore profitability, the company launched the 'Restart Plan' in April 2010, which includes a workforce reduction of 800 employees and the closure of 63 unprofitable amusement facilities.
- 04
The organizational structure was overhauled by merging game, visual, and music units into a single Content Strategic Business Unit to transition from an outlet-based model to a 'content first' strategy for maximizing IP value.
- 05
Management set a target of ¥6.5 billion in cost reductions by fiscal year 2011 while aiming for ¥400 billion in net sales through a 'selection and concentration' approach to development.
- 06
Future growth strategy focuses on expanding into mobile and social networking markets while leveraging global IP projects, such as the 30th anniversary of PAC-MAN.