Market (Overall)·Updated Mar 21, 2026 by Stillfront
Stillfront Group reported a net loss of 7,378 MSEK for fiscal year 2024, largely driven by a 6.9 billion SEK goodwill impairment in its North American segment.
Total net revenues reached 6,737 MSEK, reflecting a 2% organic revenue decline that prompted a major geographic reorganization into Europe, North America, and MENA & APAC.
Despite the net loss, the company generated over 1 billion SEK in free cash flow and improved gross margins to 80% through direct-to-consumer initiatives.
Management is executing a cost-savings program targeting 250 MSEK in annual savings by late 2025 while prioritizing internal payment systems to reduce reliance on third-party platforms, which currently account for 54% of revenue.
The company is shifting focus toward organic growth and franchise scaling, with 71% of player bookings currently concentrated in North America and Europe.
Sustainability efforts resulted in a 7% reduction in market-based greenhouse gas emissions and an increase in renewable energy usage to 37%, with executive remuneration now tied to long-term ESG targets.
Stillfront Group reported a net loss of 7,378 MSEK for fiscal year 2024, largely driven by a 6.9 billion SEK goodwill impairment in its North American segment.
Total net revenues reached 6,737 MSEK, reflecting a 2% organic revenue decline that prompted a major geographic reorganization into Europe, North America, and MENA & APAC.
Despite the net loss, the company generated over 1 billion SEK in free cash flow and improved gross margins to 80% through direct-to-consumer initiatives.
Management is executing a cost-savings program targeting 250 MSEK in annual savings by late 2025 while prioritizing internal payment systems to reduce reliance on third-party platforms, which currently account for 54% of revenue.
The company is shifting focus toward organic growth and franchise scaling, with 71% of player bookings currently concentrated in North America and Europe.
Sustainability efforts resulted in a 7% reduction in market-based greenhouse gas emissions and an increase in renewable energy usage to 37%, with executive remuneration now tied to long-term ESG targets.