Market (Mobile)ยทUpdated Mar 17, 2026 by Unity
Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.
Multi-Reward CPE campaigns on offerwalls drive higher long-term value and retention compared to traditional acquisition methods.
Developers are shifting from volume-based user acquisition toward return-on-ad-spend models, utilizing starter bundles for early engagement and limited-time events for late-game revenue.
Daily Reward CPE campaigns achieve near-total conversion rates for early-stage milestones like tutorials, effectively engaging casual users with low-friction tasks.
Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.
Multi-Reward CPE campaigns on offerwalls drive higher long-term value and retention compared to traditional acquisition methods.
Developers are shifting from volume-based user acquisition toward return-on-ad-spend models, utilizing starter bundles for early engagement and limited-time events for late-game revenue.
Daily Reward CPE campaigns achieve near-total conversion rates for early-stage milestones like tutorials, effectively engaging casual users with low-friction tasks.