- 01
56% of Gen Z users now prioritize styling their digital avatars over their physical appearance, a significant increase from 42% in the previous year.
- 02
Engagement with digital identity is surging, with Roblox users performing 165 billion avatar updates (a 38% year-over-year increase) and purchasing 1.6 billion digital fashion items (a 15% increase) between January and September 2023.
- 03
Digital-to-physical brand influence is high, as 84% of Gen Z respondents are more likely to consider a physical-world brand after interacting with its items in an immersive space.
- 04
Virtual spaces serve as a primary style incubator, with 84% of users reporting that their physical-world fashion choices are directly inspired by their avatar's look.
- 05
Immersive self-expression provides tangible psychological benefits, with 88% of users stating that their virtual experiences help them feel more comfortable in the physical world.
- 06
The metaverse acts as a 'low-stakes laboratory' for identity, driving broader market trends toward gender-fluid fashion and increased demand for limited-edition digital goods.