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Read: Mobile Market Forecast: 2021-2025 | Game Industry Library
Mobile Market Forecast: 2021-2025
Market (Mobile)
·
Updated Jun 25, 2026 by
Sensor Tower
Key insights
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Insights
01
The global mobile application market is projected to reach $270 billion in
consumer spending
and 230 billion annual downloads by 2025.
Page 10
02
Non-game applications are rapidly gaining
market share
and are expected to account for nearly 50% of total spending by 2025.
Page 37
03
Non-game revenue is projected to surpass gaming revenue on the Apple
App Store
as early as 2024.
Page 36
04
Europe is positioned as the primary engine for future revenue growth, with a projected compound annual growth rate of 23%.
Page 18
05
While Asia leads in total download volume, the United States is seeing a deceleration in new app adoption alongside an increase in per-user spending.
Page 23
06
China, the United States, and India remain the three most critical pillars of the global mobile economy.
Page 30
Insights
01
The global mobile application market is projected to reach $270 billion in
consumer spending
and 230 billion annual downloads by 2025.
Page 10
02
Non-game applications are rapidly gaining
market share
and are expected to account for nearly 50% of total spending by 2025.
Page 37
03
Non-game revenue is projected to surpass gaming revenue on the Apple
App Store
as early as 2024.
Page 36
04
Europe is positioned as the primary engine for future revenue growth, with a projected compound annual growth rate of 23%.
Page 18
05
While Asia leads in total download volume, the United States is seeing a deceleration in new app adoption alongside an increase in per-user spending.
Page 23
06
China, the United States, and India remain the three most critical pillars of the global mobile economy.
Page 30