Non-Gaming (Mobile)

2026 Global Mobile Apps Marketing Trends

• The mobile marketing landscape has shifted from media-centric targeting to creative-driven acquisition, evidenced by a 73.3% surge in creative output per advertiser alongside a 16.7% decline in the total number of active advertisers.
• Playable ads are currently the top-performing format, consistently delivering the highest conversion metrics, scroll-stop rates, and attention duration.
• The AI application sector underwent a significant contraction in 2025, with the number of active advertisers dropping by 48%.