University of West London

The Revised Model for Initial and Continued Involvement in Fantasy Football

The revised Model for Initial and Continued Involvement in Fantasy Football (r-MICIFF) provides a comprehensive framework for understanding the psychological and social drivers behind player engagement.

• The Fantasy Premier League (FPL) is the most popular fantasy football game globally, reaching approximately 11 million players during the 2022-23 season.
• The revised Model for Initial and Continued Involvement in Fantasy Football (r-MICIFF) identifies 15 distinct factors driving player engagement, categorized into initial involvement and continued participation.
• Motivations for playing fantasy football shift with age: younger adults (18-34) are more driven by competition and the game's ability to mimic real-world football, while older adults (45+) are more motivated by the challenge the game provides.