UGC Ninja
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1 document by UGC Ninja in the Game Industry Library, the newest “Creative Analytics: Mobile Market Analytics and Ad Intelligence” (2023).
Documents
Report22 pages
Creative Analytics: Mobile Market Analytics and Ad Intelligence
This analysis examines the mobile advertising landscape during 2023, focusing on market trends, creative formats, and the strategic integration of user-generated content (UGC).
- Video formats now dominate the mobile advertising landscape, accounting for 80% of all ad creatives in Q3 2023, up from 69% in the previous quarter.
- The mobile advertising market saw a 7% decline in active advertisers year-over-year, totaling 54.9 thousand in Q3 2023.
- Gaming remains the leading industry vertical, generating 1.3 billion downloads and $2.8 billion in revenue during Q3 2023.
AppticaNov 2023