Smartly
Organization1 document
Smartly is an advertising technology company that offers a platform for launching, managing and optimizing paid social and cross-platform ad campaigns. It publishes marketing research such as its annual digital advertising trends report.
Documents
Report26 pages
2026 Digital Advertising Trends Report
The 2026 Digital Advertising Trends Report identifies a fundamental shift in marketing strategy, where the integration of artificial intelligence, cross-channel orchestration, and predictive intelligence has become essential for maintaining competitive advantage.
- 92% of marketing decision-makers identify AI as the primary driver for redefining the customer journey, signaling a shift from linear funnels to fluid, data-driven ecosystems.
- Marketers categorized as 'precision-first'—those who integrate AI into workflows and utilize six or more platforms—are 27% more effective at minimizing media waste than their peers.
- Generative AI adoption has reached 95% among marketers, who primarily use the technology for the creation and optimization of advertising assets.
SmartlyMar 2026