National Taipei University of Technology

Girls and Assassin's Creed

This research evaluates the impact of gender representation in video games through a feminist interaction design lens, specifically examining user satisfaction within the Assassin’s Creed franchise.

• A comparative study of Assassin’s Creed Liberation (female lead) and Assassin’s Creed Unity (male lead) found that the female-led title scored higher in player competence, empathy, and positive experience.
• Assassin’s Creed Unity outperformed Liberation in metrics related to flow and gameplay challenge, suggesting a trade-off between narrative relatability and mechanical engagement.
• The research utilized a sample of six participants aged 20 to 28 in Taiwan, employing the Harvard Implicit Association Test and the Gaming Engagement Questionnaire to measure user experience.