Mega Digital

2025 Report on Marketing Trends of Productivity Apps

The report analyzes global marketing activity for productivity apps during the first half of 2025, drawing on a dataset of over 1.6 billion ad creatives from more than 80 channels across 80+ countries.

• The productivity app sector saw a 6% year-over-year decline in active advertisers to 8.9k per month, though new entrants surged to over 30% of the market share following Q2 2025.
• Meta, Google, and TikTok remain the primary channels for cross-platform campaigns, with Google leading in conversion rates and TikTok offering cost-efficient Gen Z engagement at a $3.2 CPM.
• Video and playable ads consistently outperform static creatives, with TikTok favoring 15–60 second native videos and Meta utilizing a combination of carousel and video formats.