Manchot Graduate School

The Effect of Gamified Teamwork on Business-Related Idea Generation: An Experimental Study

Gamification serves as a potent, low-cost intervention for enhancing creative output within professional and educational environments.

• Gamification significantly increases both the volume and originality of business-related ideas generated by small teams.
• Experimental data from 70 teams confirms that gamified environments produce a large positive effect on total idea volume and a medium-sized positive effect on idea originality.
• Regression analysis identifies the implementation of gamified mechanics as a statistically significant predictor of enhanced creative performance.