Bidease
Organization1 report
Bidease is a mobile advertising company offering AI-driven programmatic solutions for marketing and monetizing apps. It publishes regional app growth reports, such as one on the Middle East.
Documents
Report44 pages
The 2025 Middle East App Growth Report
The Middle East mobile application market is currently outpacing global benchmarks, characterized by a 2.6 percent year-over-year increase in downloads and in-app purchase revenues surpassing 700 million dollars as of the second quarter of 2025.
- The Middle East mobile app market shows strong growth with a 2.6% year-over-year increase in downloads and Q2 2025 in-app purchase revenues exceeding $700 million.
- AI-powered software applications are a primary growth driver, recording a 77% surge in revenue.
- Over one-third of mobile marketing professionals in the region now utilize AI tools to optimize performance and accelerate creative production.
BideaseNov 2025