Video games have achieved deep mainstream penetration, with 80% of the global population now identifying as players.
Generation Alpha prioritizes gaming over all other media, dedicating 17% of their total leisure time to the medium—more than they spend on streaming video, linear TV, or social media.
A 'superfandom' segment comprising 31% of PC and console players drives the industry's economic ecosystem through high multi-platform engagement and influence in the creator economy.
Gaming engagement is no longer limited to youth, as over 50% of Baby Boomers now participate in digital play, representing a significant underserved market.
Spending habits vary by platform: 22% of console players spend over $25 monthly, whereas 50% of mobile players spend nothing due to the prevalence of free-to-play models.
85% of consumers are 'games enthusiasts' who engage with the medium beyond active play by consuming related video content or podcasts.
Emerging markets including India, Saudi Arabia, and China show a higher concentration of 'trend hunters' who actively seek new content compared to established markets like Japan or Finland.
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