Rovio generated EUR 286.2 million in 2021 revenue, representing a 5% increase over 2020 but remaining largely flat compared to 2019 performance.
The company’s revenue model is heavily concentrated in in-app purchases, which account for 80% of total income, followed by 15% from advertising and 5% from licensing.
The United States is the primary market for Rovio, contributing 66% of total revenue, while EMEA and Asia account for 21% and 12% respectively.
Rovio maintains a market capitalization of approximately EUR 603 million, currently trading at a 2.1x revenue multiple.
The company supports 5 million daily active users globally, leveraging the legacy Angry Birds brand to sustain its market presence.
Strategic growth initiatives include a focus on corporate acquisitions and the optimization of marketing efficiency through AdROAS campaigns and brand lift studies.
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