96% of Gen Z and Millennials identify video games as a top-three frequent activity, compared to only 57% of Baby Boomers.

According to "Next Gen Gamers: Play Tells Us About What We Believe": 96% of Gen Z and Millennials identify video games as a top-three frequent activity, compared to only 57% of Baby Boomers.

There is a stark generational divide in play preferences, with 75% of gamers over age 45 favoring single-player experiences while younger cohorts overwhelmingly prioritize multiplayer environments.

According to "Next Gen Gamers: Play Tells Us About What We Believe": There is a stark generational divide in play preferences, with 75% of gamers over age 45 favoring single-player experiences while younger cohorts overwhelmingly prioritize multiplayer environments.

Modern gaming platforms like Roblox, Minecraft, and Pokémon succeed by offering high levels of autonomy and identity expression, serving as a critical outlet for empowerment that is often absent in the daily lives of younger generations.

According to "Next Gen Gamers: Play Tells Us About What We Believe": Modern gaming platforms like Roblox, Minecraft, and Pokémon succeed by offering high levels of autonomy and identity expression, serving as a critical outlet for empowerment that is often absent in the daily lives of younger generations.

Digital play is increasingly functioning as a necessary psychological counter-balance to the decline of unsupervised physical play and rising real-world oversight of youth.

According to "Next Gen Gamers: Play Tells Us About What We Believe": Digital play is increasingly functioning as a necessary psychological counter-balance to the decline of unsupervised physical play and rising real-world oversight of youth.

The industry is shifting away from rigid, arcade-style mechanics toward open-ended, service-based platforms that emphasize user-generated content and social connectivity.

According to "Next Gen Gamers: Play Tells Us About What We Believe": The industry is shifting away from rigid, arcade-style mechanics toward open-ended, service-based platforms that emphasize user-generated content and social connectivity.

Games are evolving into the primary medium for the next generation to affirm community identity and navigate social conflict.

According to "Next Gen Gamers: Play Tells Us About What We Believe": Games are evolving into the primary medium for the next generation to affirm community identity and navigate social conflict.

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Key Insights

Next Gen Gamers: Play Tells Us About What We Believe

SuperJoost~11 min full read

01
96% of Gen Z and Millennials identify video games as a top-three frequent activity, compared to only 57% of Baby Boomers.
02
There is a stark generational divide in play preferences, with 75% of gamers over age 45 favoring single-player experiences while younger cohorts overwhelmingly prioritize multiplayer environments.
03
Modern gaming platforms like Roblox, Minecraft, and Pokémon succeed by offering high levels of autonomy and identity expression, serving as a critical outlet for empowerment that is often absent in the daily lives of younger generations.
04
Digital play is increasingly functioning as a necessary psychological counter-balance to the decline of unsupervised physical play and rising real-world oversight of youth.
05
The industry is shifting away from rigid, arcade-style mechanics toward open-ended, service-based platforms that emphasize user-generated content and social connectivity.
06
Games are evolving into the primary medium for the next generation to affirm community identity and navigate social conflict.

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