- 01
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
- 02
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
- 03
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
- 04
Take-Two Interactive became the top U.S. gaming publisher following its acquisition of Zynga, while Miniclip expanded its portfolio by acquiring the Subway Surfers franchise.
- 05
Subway Surfers experienced a major resurgence, recording over 80 million downloads—its strongest performance since 2014—while new mid-core titles like Apex Legends Mobile and Diablo Immortal successfully entered the market.
- 06
The subscription economy matured significantly as 400 non-game titles each generated more than $1 million in quarterly revenue, supported by a 40% compound annual growth rate in subscriptions.
- 07
Indonesia emerged as a key growth market, surpassing 2 billion quarterly downloads for the first time, while the U.S. saw a notable rebound in travel and ticketing app usage.