Market (Mobile)·Updated Mar 17, 2026 by Sensor Tower
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Take-Two Interactive became the top U.S. gaming publisher following its acquisition of Zynga, while Miniclip expanded its portfolio by acquiring the Subway Surfers franchise.
Subway Surfers experienced a major resurgence, recording over 80 million downloads—its strongest performance since 2014—while new mid-core titles like Apex Legends Mobile and Diablo Immortal successfully entered the market.
The subscription economy matured significantly as 400 non-game titles each generated more than $1 million in quarterly revenue, supported by a 40% compound annual growth rate in subscriptions.
Indonesia emerged as a key growth market, surpassing 2 billion quarterly downloads for the first time, while the U.S. saw a notable rebound in travel and ticketing app usage.
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Take-Two Interactive became the top U.S. gaming publisher following its acquisition of Zynga, while Miniclip expanded its portfolio by acquiring the Subway Surfers franchise.
Subway Surfers experienced a major resurgence, recording over 80 million downloads—its strongest performance since 2014—while new mid-core titles like Apex Legends Mobile and Diablo Immortal successfully entered the market.
The subscription economy matured significantly as 400 non-game titles each generated more than $1 million in quarterly revenue, supported by a 40% compound annual growth rate in subscriptions.
Indonesia emerged as a key growth market, surpassing 2 billion quarterly downloads for the first time, while the U.S. saw a notable rebound in travel and ticketing app usage.