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Key Insights
State of Mobile 2022 India
data.ai~50 min full read
- 01
The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
See it on page 17 - 02
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
See it on page 19 - 03
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.
See it on page 16 - 04
Cryptocurrency platforms including Binance, WazirX, and CoinDCX experienced the strongest growth in sessions per user, reflecting a rising demand for digital-asset services.
See it on page 20 - 05
Retail applications saw massive user engagement, with shopping apps accounting for 7.57 billion hours of total usage in 2021.
See it on page 23 - 06
The market landscape is characterized by a mix of global publishers like Tencent, Voodoo, and Supercell alongside major domestic entities such as Reliance, the Times Group, ShareChat, and Bharti Airtel.
See it on page 59
That's the gist.
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