Market (Mobile)·Updated Apr 8, 2026 by Sensor Tower
Hyper-casual game downloads declined 24% year-over-year in Q4 2022, while hybrid-casual titles grew 13% and exclusive-access games surged 54%.
Hybrid-casual games utilizing meta-features like Character Collection—found in 18% of top titles—achieve average playtimes of two hours, more than double the duration of titles without such features.
Asia remains the dominant revenue market for RPGs at 39%, though the region saw a 15% quarterly gross revenue decline to $9.5 billion, driven largely by a 20% drop on Google Play.
European revenue across the top five markets fell 6% to $600 million in Q4 2022, heavily impacted by a 72% year-over-year revenue decline in Russia.
Well-timed live-ops events are high-value drivers; Marvel Snap's seasonal launches generated between $670,000 and $746,000 in revenue on their respective launch days.
Action and tabletop genres posted positive revenue growth in late 2022, contrasting with double-digit declines in the shooter, RPG, and casino categories.
Hyper-casual game downloads declined 24% year-over-year in Q4 2022, while hybrid-casual titles grew 13% and exclusive-access games surged 54%.
Hybrid-casual games utilizing meta-features like Character Collection—found in 18% of top titles—achieve average playtimes of two hours, more than double the duration of titles without such features.
Asia remains the dominant revenue market for RPGs at 39%, though the region saw a 15% quarterly gross revenue decline to $9.5 billion, driven largely by a 20% drop on Google Play.
European revenue across the top five markets fell 6% to $600 million in Q4 2022, heavily impacted by a 72% year-over-year revenue decline in Russia.
Well-timed live-ops events are high-value drivers; Marvel Snap's seasonal launches generated between $670,000 and $746,000 in revenue on their respective launch days.
Action and tabletop genres posted positive revenue growth in late 2022, contrasting with double-digit declines in the shooter, RPG, and casino categories.