Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.

According to "State of Mobile 2021": Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.

Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.

According to "State of Mobile 2021": Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.

The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

According to "State of Mobile 2021": The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

Venture capital investment in mobile technology grew by 27% to reach $73 billion, reflecting strong investor confidence in the sector's accelerated growth.

According to "State of Mobile 2021": Venture capital investment in mobile technology grew by 27% to reach $73 billion, reflecting strong investor confidence in the sector's accelerated growth.

Digital-first adoption spiked across key sectors, with business app usage growing 275%, finance app time increasing 45%, and video streaming hours rising 40%.

According to "State of Mobile 2021": Digital-first adoption spiked across key sectors, with business app usage growing 275%, finance app time increasing 45%, and video streaming hours rising 40%.

Social commerce is emerging as a dominant retail trend, with the market projected to reach a $2 trillion valuation by 2024.

According to "State of Mobile 2021": Social commerce is emerging as a dominant retail trend, with the market projected to reach a $2 trillion valuation by 2024.

TikTok experienced a 325% increase in engagement, highlighting its role as a standout performer alongside other category leaders like Tinder and PUBG Mobile.

According to "State of Mobile 2021": TikTok experienced a 325% increase in engagement, highlighting its role as a standout performer alongside other category leaders like Tinder and PUBG Mobile.

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Key Insights

State of Mobile 2021

data.ai~38 min full read

01
Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
See it on page 14
02
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
See it on page 6
03
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.
See it on page 39
04
Venture capital investment in mobile technology grew by 27% to reach $73 billion, reflecting strong investor confidence in the sector's accelerated growth.
See it on page 9
05
Digital-first adoption spiked across key sectors, with business app usage growing 275%, finance app time increasing 45%, and video streaming hours rising 40%.
See it on page 43
06
Social commerce is emerging as a dominant retail trend, with the market projected to reach a $2 trillion valuation by 2024.
See it on page 33
07
TikTok experienced a 325% increase in engagement, highlighting its role as a standout performer alongside other category leaders like Tinder and PUBG Mobile.
See it on page 24

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