MPL Malaysia Season 17 became the first domestic esports event to surpass 25 million hours watched.
The Grand Final reached a peak of 740,146 concurrent viewers, marking only the second time in league history that viewership exceeded 700,000.
The transition to a franchise-based model increased average viewership by nearly 57% and doubled total watch-time records compared to previous seasons.
The franchise overhaul expanded the regular-season match volume and successfully attracted high-profile organizations like RRQ Tora.
Selangor Red Giants secured their fifth consecutive title with a 4-0 sweep over Team Vamos, with both teams qualifying for the 2026 MLBB Mid-Season Cup.
The season's performance validates that increased match frequency and high-profile team participation are effective drivers for audience engagement in the Southeast Asian esports market.
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