Reddit’s Q1 2026 ad revenue grew 74% year-over-year, outpacing the company’s total revenue growth rate of 69%.
Advertising now accounts for 94% of Reddit’s total quarterly revenue.
The number of active advertisers on the platform increased by 75% compared to the previous year.
Revenue growth was primarily driven by higher spend per advertiser and an increased demand for premium ad placements.
Reddit’s cost-to-serve metrics remained stable during the quarter, demonstrating the company's ability to scale its advertising business efficiently.
Growth was supported by the launch of new advertising products and improved targeting capabilities designed to reach niche communities.
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