New Zealand’s gaming market generated $639 million in consumer spending on software and hardware during the most recent fiscal period.

According to "New Zealand Plays Report 2023": New Zealand’s gaming market generated $639 million in consumer spending on software and hardware during the most recent fiscal period.

79 percent of the New Zealand population, totaling approximately 3.67 million people, actively play video games.

According to "New Zealand Plays Report 2023": 79 percent of the New Zealand population, totaling approximately 3.67 million people, actively play video games.

The average New Zealander spends 88 minutes per day gaming, with mobile devices serving as the most popular platform.

According to "New Zealand Plays Report 2023": The average New Zealander spends 88 minutes per day gaming, with mobile devices serving as the most popular platform.

The player base is demographically diverse, with an average age of 35 and nearly 50 percent of players identifying as female.

According to "New Zealand Plays Report 2023": The player base is demographically diverse, with an average age of 35 and nearly 50 percent of players identifying as female.

75 percent of gaming parents participate in gameplay with their children, indicating high levels of parental oversight and engagement.

According to "New Zealand Plays Report 2023": 75 percent of gaming parents participate in gameplay with their children, indicating high levels of parental oversight and engagement.

Gaming is a cross-generational activity, with 70 percent of individuals aged 65 and over playing to support mental acuity and social connection.

According to "New Zealand Plays Report 2023": Gaming is a cross-generational activity, with 70 percent of individuals aged 65 and over playing to support mental acuity and social connection.

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Key Insights

New Zealand Plays Report 2023

New Zealand Game Developers Association~1 min full read

01
New Zealand’s gaming market generated $639 million in consumer spending on software and hardware during the most recent fiscal period.
02
79 percent of the New Zealand population, totaling approximately 3.67 million people, actively play video games.
03
The average New Zealander spends 88 minutes per day gaming, with mobile devices serving as the most popular platform.
04
The player base is demographically diverse, with an average age of 35 and nearly 50 percent of players identifying as female.
05
75 percent of gaming parents participate in gameplay with their children, indicating high levels of parental oversight and engagement.
06
Gaming is a cross-generational activity, with 70 percent of individuals aged 65 and over playing to support mental acuity and social connection.

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