Market (Mobile)ยทUpdated Mar 17, 2026 by Adjust
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
App Tracking Transparency (ATT) opt-in rates reached 29%, forcing developers to shift toward media mix modeling and Connected TV (CTV) to maintain ROI in a privacy-centric landscape.
Market strategy is pivoting from broad user acquisition toward long-term retention, utilizing personalized onboarding, loyalty programs, and reattribution campaigns to combat persistent stickiness challenges.
Success in the current competitive environment requires the adoption of advanced analytics and cross-platform insights to navigate evolving data-privacy regulations and maximize user lifetime value.
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
App Tracking Transparency (ATT) opt-in rates reached 29%, forcing developers to shift toward media mix modeling and Connected TV (CTV) to maintain ROI in a privacy-centric landscape.
Market strategy is pivoting from broad user acquisition toward long-term retention, utilizing personalized onboarding, loyalty programs, and reattribution campaigns to combat persistent stickiness challenges.
Success in the current competitive environment requires the adoption of advanced analytics and cross-platform insights to navigate evolving data-privacy regulations and maximize user lifetime value.