Updated Mar 17, 2026 by Korea Creative Content Agency
Cost is the primary driver for subscription churn, with 61% of users citing usage fees as the main reason for cancellation and 31% specifically noting fee increases.
Content scarcity is a major retention risk, as 51% of respondents cancel subscriptions due to a perceived lack of worthwhile content.
Domestic dramas (48%) and OTT-produced originals (45%) dominate the South Korean market, accounting for the vast majority of viewing share.
OTT consumption is highly habitual, with 81.7% of users streaming content daily and an additional 16.3% accessing services at least once per week.
Viewing preferences show a sharp gender divide: 67.1% of women favor dramas, while men primarily consume entertainment programs (58%), sports (35.2%), and news (33.1%).
Secondary churn factors include limited viewing time (19%) and the conclusion of specific, favored series (18%).
Cost is the primary driver for subscription churn, with 61% of users citing usage fees as the main reason for cancellation and 31% specifically noting fee increases.
Content scarcity is a major retention risk, as 51% of respondents cancel subscriptions due to a perceived lack of worthwhile content.
Domestic dramas (48%) and OTT-produced originals (45%) dominate the South Korean market, accounting for the vast majority of viewing share.
OTT consumption is highly habitual, with 81.7% of users streaming content daily and an additional 16.3% accessing services at least once per week.
Viewing preferences show a sharp gender divide: 67.1% of women favor dramas, while men primarily consume entertainment programs (58%), sports (35.2%), and news (33.1%).
Secondary churn factors include limited viewing time (19%) and the conclusion of specific, favored series (18%).