The Ma3 Simulator crowdfunding campaign on Jiwe IO successfully reached its KES 25,000 goal to fund two new buses and ten additional routes.
International backers provided KES 15,000 of the total funding, while local supporters contributed KES 10,000.
A late-stage surge of KES 9,000 in the final two hours was critical to the campaign reaching its 100% funding target.
The developer, Zawadi Games, utilized a lean marketing strategy focused on LinkedIn, WhatsApp, email, and three TikTok streamers to avoid high promotional costs.
Jiwe IO’s platform model successfully demonstrates the viability of micro-crowdfunding to finance specific incremental development milestones rather than full game launches.
This campaign serves as a case study for how African game developers can leverage localized infrastructure to secure capital from both domestic and international audiences.
That's the gist.
Dive into the full report for the data, charts, and sources behind these takeaways.
Read the full report