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Key Insights
Live-Streaming Trends Report: Q1 2024
Stream Hatchet~9 min full read
- 01
Global live-streaming viewership reached 8.2 billion hours in Q1 2024, marking a 10% year-over-year increase and the first Q1 growth since 2021.
- 02
Twitch maintains a 69% market share, though its dominance is being challenged by YouTube Gaming, Kick, and Steam, the latter of which doubled its hours watched this quarter.
- 03
Twitch’s exit from South Korea triggered a successful migration of viewers to local platforms, specifically AfreecaTV and the rapidly growing Chzzk.
- 04
Palworld became the quarter's top game launch with 95 million hours watched in its first 30 days, while Grand Theft Auto V reclaimed the top spot for overall viewership.
- 05
The First-Person Shooter (FPS) genre led all content categories in Q1 2024, bolstered by major esports tournaments for Counter-Strike and VALORANT.
- 06
Co-streaming remains a critical growth strategy for top creators, while the female and VTuber segments saw significant expansion driven by trending titles like Palworld and GTA V.
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